Module 7 Process

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I analyzed the focus group data by transcribing the video. Then I went through all the information and highlighted the most interesting information that people said. With that information I cut them out and then placed them in groupings of similar information, and worked on coming up with themes and understanding themes. This was definitely a hard task, an hour of footage to go through, and then narrow down what was relative what isn’t. Sometimes my focus group got off topic, and sometimes things weren’t relevant. But once I got going there was a flow to it and I started to see relevancy in certain things and knew was to discard.